What's the cost of just one Sears store? Start with the startup cost:
How much did it cost to find a location? Multiple locations? Then, how long did it take them to build the store? How much did they have to pay for permits; how much for all the fixtures and electrical and flooring? How much they have to pay for the hundreds employees to man the shop?
What's the cost of one modest retail store anywhere? Now multiply that by 10 years — 10 years of paying rent to a landlord and receiving little in return. He may even force you to move when your lease is up. Compare that expenditure to a domain name, which is forever!
When people start examining the cost of brick-and-mortar, they begin to understand why a great domain name is so powerful.
What's the cost of that single Sears store? After startup, look at the ongoing costs:
Add everything: Inventory, Lease, Electric, Insurance, Trash removal, Employees, Taxes. Don't forget repairs and shrinkage.
And with that store, the fact is you can draw only from a small radius versus competing around the world. One is open 10 or 12 hours versus 24 hours. And the big one in the real world and online is LOCATION!
Look at Sears now. They Can't Close Doors Fast Enough!
Sears.com, by itself, is more powerful than all their retail outlets, combined! Twenty years ago they still dominated retail. Today, they're struggling for relevancy … and a future.
This is where MY domains come into play.
So stop being penny wise and dollar foolish, and get with the program … if you expect to thrive in this century! Wishing you the best! Rick Schwartz, AKA: Domain King®