Porno.com
Bought for $42,000 in 1997. Earned roughly $15 million in revenue while held, then sold for cash in 2015.
Public, documented sales, several still paying out through equity. This is what happens when you hold the exact name a category needs.
★ Track record · Domains are forever
Public, documented, several still paying out through equity. This is what happens when you own the exact name a category needs.
Bought for $42,000 in 1997. Earned roughly $15 million in revenue while held, then sold for cash in 2015.
Acquired for $15,000. Produced more than $250,000 in advertising revenue before the sale.
Sold to a 35-year-old candy company that wanted to own the category online, with a stake retained in the business.

Became the name of CNN's citizen-journalism platform. One word, one network, global recognition.
Sold to MyPunchbowl.com, which dropped the prefix and grew into an online invitations and greeting-card service.

EventBoard.com rebranded to the one-syllable name it should have launched with. Equity retained in the company.

Thirty years
December 26, 1995. Rick Schwartz starts buying domain names.
$42,000. The industry said he was crazy. It went on to earn roughly $15 million.
$1.3 million after more than $250,000 in advertising revenue.
$750,000. One word, one network, global recognition.
The first of the industry awards.
$3 million plus 12.5% equity in the buyer.
Cash plus stock. The buyer dropped the prefix and rebranded.
$8.88 million cash. 211 times the purchase price.
Cash plus equity in the rebrand from EventBoard.
Voted Greatest Domain Investor of All Time. Domain Hall of Fame.
$200 million+ in domains entrusted to builders. The portfolio goes to work.
The curve, in cash
Only public cash figures are plotted. Add advertising revenue and the equity still paying out, and the total earned to date passes $100 million.
And we buy great domain names
Sixty-plus names added in the last decade. If you own a one-word or two-word .com with a real category behind it, send the name and your price.
Serious inquiries, answered
Acquisition, lease, partnership, or a domain you want to sell. Every transaction closes through Escrow.com.